EVERSOLE CONCEPTS
First, each piece of marketing and advertising that we create for your bank is custom designed. We do not take a generic, or canned approach to providing our clients with the advertising materials they need. Each bank’s personality is different and so should be its approach to the marketplace. Marketing and advertising are not one-size-fits-all functions.
Second, we offer our client banks a unique cost structure. On the front end, we discuss with you the generally recurring needs of your bank, then we devise a fixed monthly fee for our services. This fee is not a retainer onto which we add per-item charges for creation. Rather, it is your total cost for participating in the Community Bank Marketing & Advertising program for the month. (Additional costs, which are limited, may include third-party billing for printing, negative preparation, or overnight shipping charges.)